Le Diapason

The gesture sets the tone. Does the entire maison respond to it with precision?

Twelve situations. You identify the ones that occur in your home.

Nothing is saved. Your answers exist only in this window: closing the tab or reloading the page will erase them, and you will have to start over. Nothing reaches us until you submit it.

Are your customers already experiencing your expertise?

Le Diapason

the form of la rencontre

The following situations vary depending on how your gesture is experienced.

the relationship you are looking into

A maison serving multiple audiences engages with only one relationship at a time via the Diapason. What each party receives and what you ask of them in return differ. You can address others subsequently.

Le Diapason

How often might this sense of disconnection be experienced in your maison?

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Le Diapason

what you recognized

We added nothing to it, interpreted nothing, and ordered nothing.

This list is neither an analysis nor a priority order. It simply reflects the situations you indicated you are experiencing today.

what this type of disconnection can produce in any maison

the story

When the narrative of a house fractures between its points of contact, it becomes harder to recognize than the gesture it carries, and harder to follow over time.

When the narrative does not make clear what distinguishes the gestures, the people who enter struggle to understand what they are about to experience and to guide their choices.

the value of the gesture

When the real effort of an action is neither named nor distinguished, the price it could carry is often capped below what the experience deserves.

When the price of an action is not respected everywhere it is distributed, the value it carries can be reduced to the lowest of visible signals.

When the price is stated without being expressed verbally, the value of the gesture can be perceived as fragile and dependent on the people rather than the house.

The ability to hold

When certain systems and transitions seem to belong to a different house than the gesture they open, confidence in the ability to hold on is more quickly undermined.

When requirements rely primarily on daily attention rather than a stable structure, the home may be exposed to greater variability in what the client actually experiences.

When the experience is not carried through to its conclusion, the house may allow some of the resonance and stories it could have generated to be lost.

The Diapason does not determine if these costs are present in your case. It names what this type of disconnection can produce.

References
  1. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
  2. Aaker, DA (1996). Building Strong Brands. New York: The Free Press.
  3. Kapferer, J.-N. (2008). The New Strategic Brand Management (4e ed.). London: Kogan Page.
  4. Parasuraman, A., Zeithaml, VA and Berry, LL (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50.
  5. Parasuraman, A., Zeithaml, VA and Berry, LL (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.
  6. Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57-71.
  7. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
  8. Monroe, K. B. (1973). Buyers' Subjective Perceptions of Price. Journal of Marketing Research, 10(1), 70-80.
  9. Winer, R.S. (1986). A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research, 13(2), 250-256.
  10. Dodds, WB, Monroe, KB, & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28(3), 307-319.
  11. Fredrickson, B.L. and Kahneman, D. (1993). Duration Neglect in Retrospective Evaluations of Affective Episodes. Journal of Personality and Social Psychology, 65(1), 44-55.
  12. Redelmeier, D.A. and Kahneman, D. (1996). Patients' Memories of Painful Medical Treatments. Bread, 66(1), 3-8.

The Threshold

to put into words

Four questions. You correct everything before sending, and nothing reaches us beforehand.

What I want to rework Remove what doesn't belong, clarify what is required, add what is missing.

The Threshold Note

before sending

The Threshold

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Everything starts with an encounter.

Thirty minutes to understand what you’re building.

La Rencontre